Fundamentals of Media Effects PDF
By:Jennings Bryant,Susan Thompson,Bruce W. Finklea
Published on 2012-05-03 by Waveland Press
Mass medias potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame the media for many of societys problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, up-to-date treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects researchknowledge that will help them navigate in a media-saturated environment. Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on childrens educational television describes the considerable body of research that supports positive effects like language development and flexible-thinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called Research Spotlight, which enable readers to envision how theories translate into research.
This Book was ranked at 35 by Google Books for keyword Fundamentals.
Book ID of Fundamentals of Media Effects's Books is XcUQAAAAQBAJ, Book which was written byJennings Bryant,Susan Thompson,Bruce W. Finkleahave ETAG "xFCUhio2dZ4"
Book which was published by Waveland Press since 2012-05-03 have ISBNs, ISBN 13 Code is 9781478608196 and ISBN 10 Code is 1478608196
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "410 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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